Bamse världen minsta äventyr filmen

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Rune Andréasson's beloved warm and kind superhero, Bamse, has for decades been a favorite among children growing up in Sweden. In 2013, we began the work of transitioning Bamse from storybooks and magazines to the big screen.

Client

Nordisk Film

Deliverables

Brand guideline, Brand visuals, Artwork design, OOH/DOOH, Campaign, Film production, OOH/DOOH, Trailer, Motion graphics, Social Media, Online production, Print

Market

Sweden

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The first movie was "Bamse and the City of Thieves." Frank Fam participated as a developer and idea contributor on how Bamse and his friends would be visually conceptualized in the communication. It turned out that Bamse and the cinema were a successful combination, with children, parents, and grandparents flocking to cinemas across the country. Bamse was truly a matter for the whole family. The collaboration has since continued with: "Bamse and the Witch's Daughter" (2016), "Bamse and the Thunder Bell" (2018), and "Bamse and the Volcano Island" (2021). And now the latest film, "Bamse and the World's Smallest Adventure," premiered last Christmas (2023).

“So liberating and daring by a client who trusts their agency! I can honestly say that it's the best campaign of the year so far. Dare to challenge!”

On behalf of Nordisk Film, we at Frank fam have developed an advertising message that takes the traditional Eurosize format to a new dimension. In anticipation of the movie "Bamse and the World's Smallest Adventure," the audience was lured to get closer to the film's theme.

With "The World's Smallest Eurosize," we offer a fun twist. Just like in the movie, where Bamse's friends need a magnifying glass to find Bamse and Nalle-Maja, here too, an aid is required to see our tiny poster. It's a fun, easy and interactive way to connect the adventure of the film with our world.

Increased engagement in a powerful channel

In an era where our attention is often fragmented and digitalized, the outdoor medium with its physical presence has a unique ability to cut through the noise. Developing new and unique ideas for the signs themselves ensures that this powerful advertising channel reaches and further engages the audience.

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“The world's smallest Eurosize has been developed in a fun and innovative way to interact with the target audience. Ingenious and stylish.”

Cecilia Claesson, Sales Director at JCDecaux

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