Bris
Aiming to find new ways for Bris to reach children who need support where they are, we created the Snapchat filter by Bris.
What we did
Concept, technical setup, landing page and Snapchat AR filter
Market
Sweden
Meeting children where they are
Every child should be safe at home. Our initiative aimed to establish a discreet communication channel between children and Bris, ensuring support when needed. Leveraging augmented reality (AR), we let children know they can contact Bris anonymously anytime.
The initiative demonstrates augmented reality's potential to deliver meaningful messages and create lasting impressions by bringing everyday objects such as milk packages, table surfaces, and entire rooms to life.
"To maintain the attention of the target audience for 41 seconds, which this activation facilitated, is something unique in the industry today. It's particularly significant for the younger demographic, where attention spans are becoming increasingly shorter."
– Antonia Kamryd, Snap Inc.
