![](http://images.ctfassets.net/mz9jwot6nmut/4v3ffVoKmfhSZYoOr5AAfs/45251412145fcee2619c6f21f0e0ff36/dacia_hero.png)
Dacia
Through strategic and efficient use of technology, Dacia has introduced cars at prices that were previously considered unattainable. This has made Dacia one of the fastest-growing car brands of the decade, and we've had the privilege to work with their brand since the beginning.
What we did
Customer journey mapping, seasonal campaigns, after-sales strategy, POS advertising and social media
Market
Nordics
![](http://images.ctfassets.net/mz9jwot6nmut/4fpHQEkhZDRwKnNmlIHpo2/57ca3223ab1edaa4744f2c6b1986473d/dacia_content-01.png)
From unknown to cult classic
We partnered with Dacia back in 2010 when the brand was virtually unknown to the Nordic market. Centering the idea of a functional and affordable yet stylish car, we've helped Dacia with everything from customer relationship management, loyalty programs and campaigns to in-store material, social media and events.
![](http://images.ctfassets.net/mz9jwot6nmut/5NDdmNlEIlRNlgKvlabePa/55c5d5af3519ab14060ae98a4ed293e2/dacia_content-02.png)
![](http://images.ctfassets.net/mz9jwot6nmut/2iLiF9ud8QGBtQZGFeDjf6/6b0e853426e19ab5081acff22be4bcf6/dacia_content-03.png)
A CRM strategy for the whole customer journey
From initial expressions of interest to service needs decades after purchase, we have worked with all communication activities in the customer journey. Through a carefully crafted CRM strategy, we've helped Dacia build long-term bonds with their customers.
![](http://images.ctfassets.net/mz9jwot6nmut/6qsTln8pdsJCOhtiQ8eEgn/3eb627f5c59803eae5143744d02a3a22/dacia_content-04.png)
![](http://images.ctfassets.net/mz9jwot6nmut/1noKRXbrIgq6VgjiDMBnZd/942e5b30b816b389852b21fea9452f37/dacia_content-05.png)