Dacia

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Through strategic and efficient use of technology, Dacia has introduced cars at prices that were previously considered unattainable. This has made Dacia one of the fastest-growing car brands of the decade, and we've had the privilege to work with their brand since the beginning.

What we did

Customer journey mapping, seasonal campaigns, after-sales strategy, POS advertising and social media

Market

Nordics

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From unknown to cult classic

We partnered with Dacia back in 2010 when the brand was virtually unknown to the Nordic market. Centering the idea of a functional and affordable yet stylish car, we've helped Dacia with everything from customer relationship management, loyalty programs and campaigns to in-store material, social media and events.

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A CRM strategy for the whole customer journey

From initial expressions of interest to service needs decades after purchase, we have worked with all communication activities in the customer journey. Through a carefully crafted CRM strategy, we've helped Dacia build long-term bonds with their customers.

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frank fam.

Our studio is located in Stockholm but our clients span across the globe. If you're interested in exploring a new project, just reach out. We look forward to hearing from you.

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Sankt Eriksterrassen 72
11244 Stockholm, Sweden

We're all about surrounding ourselves with the right people. Don't hesitate to get in touch.

jointhefam@frankfam.co

Whether you're envisioning new concepts for your brand or looking for a new job, we're ready to engage and collaborate with you.

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