Through strategic and efficient use of technology, Dacia has introduced cars at prices that were previously considered unattainable. This has made Dacia one of the fastest-growing car brands of the decade, and we've had the privilege to work with their brand since the beginning.

What we did

Customer journey mapping, seasonal campaigns, after-sales strategy, POS advertising and social media



From unknown to cult classic

We partnered with Dacia back in 2010 when the brand was virtually unknown to the Nordic market. Centering the idea of a functional and affordable yet stylish car, we've helped Dacia with everything from customer relationship management, loyalty programs and campaigns to in-store material, social media and events.

A CRM strategy for the whole customer journey

From initial expressions of interest to service needs decades after purchase, we have worked with all communication activities in the customer journey. Through a carefully crafted CRM strategy, we've helped Dacia build long-term bonds with their customers.

Explore more of our work
Frank logo black

frank fam.

Our studio is located in Stockholm but our clients span across the globe. If you're interested in exploring a new project, just reach out. We look forward to hearing from you.

Frank fam. HQ

Sankt Eriksterrassen 72
11244 Stockholm, Sweden


We're all about surrounding ourselves with the right people. Don't hesitate to get in touch.



Whether you're envisioning new concepts for your brand or looking for a new job, we're ready to engage and collaborate with you.