"Maxa Allsvenskan" served as the central theme for the 2022 campaign of Allsvenskan and Superettan on Discovery +. Harnessing the euphoria surrounding the immersive experience of the season's games, whether enjoyed from the comfort of home or the electrifying atmosphere of the stadium.

Client

Discovery+

Deliverables

Creative direction, film production, campaigns and advertising

Market

Sweden

Elevating the concept, our creative team captured the essence of maximizing every moment in the football season.

Through strategic storytelling and compelling visuals, we not only showcased the dynamic spirit of "Maxa Allsvenskan" but also emphasized the unique connection it forged between fans and the game. Our campaign resonated with the audience, fostering a sense of unity and shared enthusiasm, making it a memorable and impactful season for Allsvenskan, Superettan and Eliteserien on Discovery +.

In the subway, commuters could follow a countdown on digital screens, building anticipation and reminding them of how they could 'Maxa Allsvenskan' exclusively on Discovery +.

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