k1 Nacka strand klövern

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The collaboration between Tobin Properties/Klövern and Frank Fam was rooted in a shared vision for creating not just homes, but communities that blend in seamlessly with their natural surroundings.

Client

Tobin properties - Klövern

Deliverables

Brand Strategy, Brand visuals, Tone of Voice, Webdesign, Campaign, Film production, OOH, Social Media, Online production, Print

Market

Sweden

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Clear and attractive conceptualization sparked desire for new living spaces

The communication project for the new K1 area in Nacka Strand was conducted in close collaboration with the clients, Tobin Properties/Klövern. During the conceptualization phase, emphasis was placed on the scenic location, where one side of the properties faces an untouched, forest-clad mountain, and the other side boasts an exceptionally beautiful view of Saltsjön and the Stockholm inlet.

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Embrace harmony: Where nature and the ocean are your closest neighbors.

The mission consisted of long-term place marketing for the new area combined with sales-oriented property marketing for the K1 properties. The campaign reached significant attention, and the first phase sold out just a few days after the sales launch. The activation included everything from design, strategy, website, and marketing materials to generating new potential buyers via social media.

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frank fam.

Our studio is located in Stockholm but our clients span across the globe. If you're interested in exploring a new project, just reach out. We look forward to hearing from you.

Frank fam. HQ

Sankt Eriksterrassen 72
11244 Stockholm, Sweden

We're all about surrounding ourselves with the right people. Don't hesitate to get in touch.

jointhefam@frankfam.co

Whether you're envisioning new concepts for your brand or looking for a new job, we're ready to engage and collaborate with you.

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