Renault bilar

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In 2009 Renault Nordic choose Frank fam as agency for communications regarding the markets in Sweden, Denmark, Finland and Norway. Over the years, assignments have included the entire customer journey from test driving and car purchase to service and repairs.

Client

Renault Nordic

Deliverables

CRM, DM, Print, Social Media, POS, Web content, Tone of Voice, Season Campaigns

Market

Nordics

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Who better to look after the Renault communication than Renault's own advertising agency?

By acting as part of Renault's team with continuous meetings, conversations and reconciliations, we have made the collaboration work smoothly. Over the years, we have spent a considerable amount of time visiting dealers, talking to Renault customers and participating in various market surveys to create an understanding of the environment in which the communication work. Because relationships are not really like cars, if you take good care of them they will actually last forever.

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From interest to successful purchase

The work with the initial customer process includes everything from activities that generates test drives of a specific car model to communication during the period between order and delivery, but also for the first year as a new car owner. Depending on the specific period and customer, the messages are delivered digitally or via print.

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CRM that embraces the entire customer journey

Within the framework of CRM, we handle all communication throughout the customer journey, from when the customer first shows interest to 10 years after the purchase when the customer needs help with service or a repair. In this way the assignment is both about close and frequent contacts as well as building and maintaining long relationships.

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frank fam.

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