/case-spring-wine-and-spirits
Spring Wine is a Swedish importer and distributor of wine and spirits, catering to restaurants and the monopoly retail chain. Through collaboration with Frank, Spring Wine has not only developed a cohesive and effective visual brand identity but also achieved enhanced brand recognition and customer engagement
Deliverables
Newsletter concept, newsletter design, front-end, illustrations, tonality
Market
Sweden
The strategy behind Spring Wine's actions is centered on enhancing customer engagement and satisfaction through education and enjoyment. By regularly sharing tips and insights in their newsletter, they aim to deepen customers' appreciation for beverages and foster a stronger connection with their brand.
This strategy not only serves to enrich the drinking experience for customers but also positions Spring Wine as a trusted source of knowledge in the industry. Additionally, by emphasizing the pairing of beverages with food, they cater to the evolving preferences of their audience and create opportunities for cross-selling and upselling.
Spring Wine aims to evoke a sense of joy and discovery in consumers, fostering an appreciation for beverages and enhancing their overall drinking experience.
