Urban Deli
Urban Deli create meeting places with a focus on food. Aiming to inspire visitors, we took on research, UX, UI, and development to launch a cohesive, modern web experience that reflects the brand.
What we did
Strategy, research and testing, wireframes, graphic design, content production and web development
Market
Sweden
A unified experience
When we started working with Urban Deli, they had different websites for different business areas – restaurants, hotels, events etc. To improve the experience and navigation, we created one unified destination with a clear hierarchy and flow.
Bringing the Urban Deli atmosphere to the web
To capture Urban Deli's characteristic expression, we wanted the web to reflect the humor and liveliness of the physical restaurants and stores. To achieve this, we introduced playful elements such as tilted buttons and poster-like stickers.
