A group of red game pieces and a single black one standing off to the side.

About creativity and the importance of standing out

Time to read: 4 min

Creativity can be described as the ability to generate new ideas and concepts or to find innovative ways to solve problems. In marketing terms, creativity means creating campaigns, content, or brand expressions that are unique, memorable and engaging for the target audience.

A creative marketing strategy can take many forms, from unexpected advertising concepts to interactive campaigns and alternative marketing methods. As cliché as it may sound, it's about thinking outside the box, challenging conventional ideas and daring to stand out. Using creativity as a marketing tool, companies can make people think, laugh, cry or feel something strong about the brand.

Creativity as a competitive advantage

In today's competitive market, offering a good product or service is insufficient. Companies must be creative in their marketing strategy to truly stand out and attract customers' attention. By being creative, companies can differentiate themselves from competitors, capture customers' attention and build strong and meaningful relationships with their audience. It's not about being different for the sake of it but creating real value and meaning for both the company and its customers. While being artistic or having an eye for design helps, it's equally important to understand the target audience, market trends and competitors and transform that knowledge into innovative ideas and campaigns that have an impact.

Capture attention

Standing out is crucial in a world where people see hundreds of marketing messages every day. You can break through the noise and create a lasting impression by using creative and unique marketing campaigns. Creativity in marketing can mean using unexpected or humorous approaches, exciting storytelling or simple but striking visual elements. It's about instantly capturing the target audience's interest to create curiosity that leads to ongoing engagement.

An AD from United Colors of Benetton shows three identical human hearts with the words "White", "Black" and "Yellow" on top of each heart.

”Hearts” for United Colors of Benetton. Photo: Oliviero Toscani.

Differentiate your brand

Creativity in marketing helps you differentiate your brand from competitors and create a unique expression that customers remember and choose over others. Using original ideas, you can stand out and build a stronger identity that piques customers' interest and loyalty. It's about creating a distinct and memorable experience that sets the brand apart.

Enhance customer engagement

Creative marketing has the potential to engage customers on a deeper level and strengthen their connection to the brand. By using creative storytelling, interactive campaigns and relevant messages, you can create a more meaningful and personal relationship with your customers. It's about communicating in a way that resonates and creates a lasting connection beyond the product or service.

A tiny movie poster, and a magnifying glass to see it properly, for a movie called "Bamse-The World Smallest adventure"

"The world's smallest Eurosize" for Bamse and the world's smallest adventure.

Generate viral spread

Creative marketing can also lead to viral spread on social media and other platforms, increasing exposure and the spread of the brand exponentially. By creating content that is shareable, entertaining or thought-provoking, you can attract attention and quickly gain reach across different channels. It's about creating something so unique or memorable that people can't help but share it with their networks, providing an invaluable organic marketing effect.

In the end, creativity is not just a nice addition to the marketing strategy – it's a necessity. By investing in creative marketing, you can build a strong brand, foster customer loyalty and increase your competitiveness in the market.


  • Creativity,
  • Concepts,
  • Innovation,
  • Marketing,
  • Strategy,
  • Brand Expression,
  • Brand Attributes,
  • Brand Strategy,
  • Differentiate,
  • Customer segment,
  • Intractive,
  • Campaigns,
  • Organic Marketing,
  • Customer Loyalty
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